Navigation
Project Summary
Provide a clear path to products and tools within Sleep Number’s Navigation.
Role
Lead UX Designer | Sleep Navigation
Provide a clear path to products and tools within Sleep Number’s Navigation.
Role
Lead UX Designer | Sleep Navigation
Problem
Users were looking to easily find products based on filters (ex. sizing, solutions, support) and regroup tools, and subpages.
Research
Identify areas of improvement and generate ideas based on existing metrics, industry trends, and best practices.
Analytics
Leveraged attractiveness, engagement, and click rates on existing navigation to pin point low-traffic areas.
Card Tree Testing
A card tree test was conducted to prompt what was and wasn’t effective in the pre-existing navigation.
Leveraged attractiveness, engagement, and click rates on existing navigation to pin point low-traffic areas.
Card Tree Testing
A card tree test was conducted to prompt what was and wasn’t effective in the pre-existing navigation.
Design
Based on research findings, this identified areas of opportunity to begin the initial design stages.
Wireframes
Iterative wireframing to explore layouts and features based on usability testing.
Prototypes
Creating low-to-high fidelity prototypes to allowed for visual flow and interaction exploration.
Iterative wireframing to explore layouts and features based on usability testing.
Prototypes
Creating low-to-high fidelity prototypes to allowed for visual flow and interaction exploration.
Outcomes
The navigation redesign was launched successfully and enhanced the overall design. By regrouping categories and restructuring how customers enter the shopping path, created a more concise experience for customers.
Engagement - 40% increase in navigation category engagement
Bed Quiz - 15% increase in quiz completions
Bed Quiz - 15% increase in quiz completions