Financing Experience
Project Summary
In a series of digital-wide financing enhancements, the objective was to increase pre-qualification rates and promotional visibility throughout the shopping path and implement express checkout to streamline orders.
Role
Lead UX Designer | Sleep Number
In a series of digital-wide financing enhancements, the objective was to increase pre-qualification rates and promotional visibility throughout the shopping path and implement express checkout to streamline orders.
Role
Lead UX Designer | Sleep Number
Problem
There was a 12% decrease in financing pre-qualifications and a desire to increase orders by adding more convenient payment methods.
Research
Gathered existing data, analyzed new patterns, identified opportunities, and informed design.
Analytics
Gathered quantitative and qualitative data to identify existing pain points, and areas of opportunities.
Competitor Page Test
Researched industry competitors and tech product brands to gather examples of design trends and best practices.
Gathered quantitative and qualitative data to identify existing pain points, and areas of opportunities.
Competitor Page Test
Researched industry competitors and tech product brands to gather examples of design trends and best practices.
Design
Leveraged research to validate concepts in the end-to-end design process, and collaborated with cross-functional teams to ensure goals, gather feedback, and iteratively adapt prototypes.
Financing Page
The redesign of the Financing Page allowed for a fluid information flow that allowed users to easily digest information, and compare payments based on different financing options.
Product Pages
Updating pricing layouts to accommodate complex financing offers and widgets. It was key to keep simplistic and engaging executions to fit into the current experience.
Checkout
Implementing convenient payment options such as Apple Pay, Google Pay, and Amazon and financing to streamline orders.
The redesign of the Financing Page allowed for a fluid information flow that allowed users to easily digest information, and compare payments based on different financing options.
Product Pages
Updating pricing layouts to accommodate complex financing offers and widgets. It was key to keep simplistic and engaging executions to fit into the current experience.
Checkout
Implementing convenient payment options such as Apple Pay, Google Pay, and Amazon and financing to streamline orders.
Reflection
Minimizing page density, highlighting benefits, and showcasing offers deeply integrated into the shopping path provided a more intuitive, and seamless experience.
Completed orders - increased by 28%
Prequalification rates - increased by 32%
Offer visibility - click rates on financing offers on product pages increased by 41%
Prequalification rates - increased by 32%
Offer visibility - click rates on financing offers on product pages increased by 41%