Navigation

I drove design updates for Sleep Number’s navigation in order to provide a more intuitive path to products, resources and tools. The navigation was redesigned to shop by mattress series and by filters such as sizing, and product features.

Problem

Users were having trouble finding products based on complex namings of products, and series. Many users were unfamilar with the nomenclature of the smart beds and wanted to easily understand the tiers between each product category.

Identify areas of improvement and generate ideas based on existing metrics, industry trends, and best practices.

Analytics

Leveraged attractiveness rates, engagement data , and click rate insights on existing navigation to pin point low-traffic areas.


Card Tree Testing

A card tree test was conducted to show what was and wasn’t effective in the pre-existing navigation.


Usability Testing

A usability test was done on the existing and the redesigned experience to gather insights on how easy it was to find products and resources.

Based on research findings, I was able to identify areas of opportunity to begin the initial design stages.

Wireframes and Prototyping

Iterative wireframing to explore layouts and features based on usability testing.


Category Grouping

Categories were regrouped based on how users shopped for products. This included updating the navigation to reflect shopping by series, size and product feature.


Secondary Navigation

A secondary navigation was created within each main category to group popular resources such as the smart bed quick to optimize how effectively users could find them. 

The navigation redesign was successfully launched and enhanced the overall design. By regrouping categories and restructuring how customers enter the shopping path, created a more concise experience for customers.

Engagement - 40% increase in navigation category engagement.


Bed Quiz - 62% increase in quiz completions.