Navigation

I drove the design for Sleep Number’s main navigation update in order to provide a more intuitive path to products, resources and tools. The navigation was redesigned to shop by mattress series and by filters such as sizing, and product features.

Problem

Users were having trouble finding products based on complex namings of products, and series. Many users were unfamilar with the nomenclature of the smart beds and wanted to easily understand the tiers between each product category.

Identify areas of improvement and generate ideas based on existing metrics, industry trends, and best practices.

Analytics

Leveraged attractiveness, engagement, and click rates on existing navigation to pin point low-traffic areas.


Card Tree Testing

A card tree test was conducted to prompt what was and wasn’t effective in the pre-existing navigation.

Based on research findings, this identified areas of opportunity to begin the initial design stages.

Wireframes

Iterative wireframing to explore layouts and features based on usability testing.


Prototypes

Creating low-to-high fidelity prototypes to allowed for visual flow and interaction exploration.

The navigation redesign was launched successfully and enhanced the overall design. By regrouping categories and restructuring how customers enter the shopping path, created a more concise experience for customers.

Engagement - 40% increase in navigation category engagement.


Bed Quiz - 62% increase in quiz completions.