Don’t Mess
with Texas
Role: Art Direction, Visual Design, Commerical, Social Media
Duration: 2020 -2021
Overview
One of the most well-known Texas Campaigns, Don’t Mess with Texas (DMWT) is known for its iconic celebrity collaboration and eye-catching content. In my role, I primarily focused on leading creative direction for it’s litter campaign across commercial, social, and digital channels.
In keeping the spirit of keeping Texas Clean, the client’s goal was to expand it’s social impact of its littering campaign. Featuring native-Texan celebrities, such as Matthew McConaughey and Willie Nelson, uphold the tradition of celebrity support of keeping Texas clean.
In keeping the spirit of keeping Texas Clean, the client’s goal was to expand it’s social impact of its littering campaign. Featuring native-Texan celebrities, such as Matthew McConaughey and Willie Nelson, uphold the tradition of celebrity support of keeping Texas clean.
Campaign
As an Art Director, I led the creative direction for the Don’t Mess with Texas (2020) litter campaign across commercial and social channels.
TV Commerical
I led the concept and creative development of a TV commercial for the Don’t Mess with Texas Litter campaign. This involved leading a team of designers and copywriters to create assets, presenting storyboards to clients, and providing guidance on the creative direction during the filming process.
Social Media Campaign
Created graphics for Don’t Mess with Texas’s social media channels to increase visibility and engagement across its social media.
TV Commerical
I led the concept and creative development of a TV commercial for the Don’t Mess with Texas Litter campaign. This involved leading a team of designers and copywriters to create assets, presenting storyboards to clients, and providing guidance on the creative direction during the filming process.
Social Media Campaign
Created graphics for Don’t Mess with Texas’s social media channels to increase visibility and engagement across its social media.